Essay on Topman SWOT Analysis - 1275 Words

Topman SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit. Topman has their very own Internet website where†¦show more content†¦In short, Topman is a retailer of trendy and edgy clothing that targets a diverse population. In addition, Topman had also won many awards and received a lot of compliments of high end fashion magazines and media press. They have the ability to appeal to funky 16 years old look to the mature twenty and thirty something. Congruently, Topman unlike many retailers varies each collection every two weeks, instead of every season like the majority of retailers do. Topman and Topshop is the only retail outlet which provide customers with exciting store elements. They allow their customers to feel the unique Topman experience which includes a cafà ©, radio station, nail bar, a vintage range, Topshop TV channel, VIP changing rooms. Part of Topman’s experience is interacting with a style advisor who works as fashion consultant to those shopping for a more complete outfit. Weaknesses: Even though Topman has over 300 stores in the United Kingdom and over 50 internationally, they are still lack of experience on international market. Topman has not cracked the Asia division. The whole of Asia is considered to be part of the most important division in the world, and countries like Vietnam is considered to be one of the important ones. Topman has also been in trouble for abuse of factory workers which madeShow MoreRelatedSwot for Topman1287 Words   |  6 Pages5.0 SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’sRead MoreTopshop Marketing Plan5356 Words   |  22 Pagesfast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK and ove rseas. The business frameworks PESTEL, Industry key drives, Industry’s life cycleRead MoreFashion Marketing1282 Words   |  6 Pagestshirts, wool jumpers, plain black work trousers and shirts etc. (http://www.ciao.co.uk/Topshop) Its primary sales come from a range of products including clothing and fashion accessories, and is mainly known for its women s clothing, with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion retail arena. (wikipedia.org/wiki/Topshop) Type of market they opperate in is defined as the Fashion market. Topshops typicalRead Moretopshop marketing plan1483 Words   |  6 PagesTop 10 Action Steps: [Create a list of the Top 10 action steps that will bring your theoretical objectives (your marketing strategy and objectives) to life. E.g. Finish S.W.O.T. Activity Sheet, complete marketing budget]   Background Analysis The background analysis should give a snapshot of where you are right now, where you have been and where you want to go. Undertaking this process will help you to define your businesss capabilities and find opportunities within your particular market. FinallyRead MoreTopshop in Mexico5565 Words   |  23 Pages| Contents Page 1. Executive Summary 4 2. Introduction 5 3. Findings 6 3.1 An Analysis of Mexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place amp; Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigateRead MoreThe Analysis of Zara4664 Words   |  19 PagesPGBM15 The market analysis of ZARA ______________________________________________ Student Name: Xia Tang Student Number:139151583 Tutor: Steve Storey Module Leader: Sudipta Das Word Count:4005 Date of submission: 16th June 2014 Contents Introduction of ZARA 1 1 Dynamics and trends within the marketing environment of ZARA. 1 1.1 Introduction of marketing environment 2 1.2 Macroenvironment-----PESTLE analysis of ZARA 2 1.3 Microenvironment analysis of ZARA 4 1.4 Poter’sRead MorePrimark Strategic Marketing Audit5274 Words   |  22 Pages4-5. The Consumer 6-7. Internal Analysis 8. Promotional Strategy 9. Price Strategy 10. Product Price Hierarchy 11. Product Strategy Appendix 12. Distribution strategy 24. Brand Identity Prism 14. The Competition 15. Brand Positioning Map 16-17. HM 18-19. Financial Analysis 25. Rogers Theory of Innovation 26. Consumer Segmentation Table 27. Ansoff’s Matrix Theory 28. HM SWOT Analysis 29. Like for Like Comparison 20-21. External Analysis 30. PESTLE Analysis 22-23. Objectives 31-32. BibliographyRead Moreâ€Å"an Analysis of Marks and Spencer’s Current Strategic Position, and How Marks and Spencer’s Will Develop These Strategies in the Future.†3095 Words   |  13 Pages| â€Å"An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.† | | | Assessment 2 â€Å"An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.† Company Background Marks and Spencer (Mamp;S) is one of the UK’s leading retailers, with over 21 million people visiting its stores each week. Mamp;S offers stylish, high quality, great valueRead MoreZara Mkg Plan5206 Words   |  21 PagesTable Of Contents 1.0 Executive Summary Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3 2.0 Situation Analysis Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….......3 2.1 Market Summary Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3 2.1.1 Market Demographics Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….4 2.1.2 Market Trends Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….5 2.1.3 Market Needs Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…......6 2.1.4 Market Growth Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…7 2.2 SWOT Analysis Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..8 2.2.1 Strengths Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….8 2.2.2 Weaknesses Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….9 2.2.3 Opportunities Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Read MoreZaras Marketing Strategy4316 Words   |  17 Pagesability to face the challenges of the apparel industry. The company keeps its operating income elevated, has a strong and unique business model, and has various opportunities for expansion in the retail industry (Craig et al, 2004). 2.0 Situation Analysis To many Europeans, Zara is a familiar face with consistently trendy, well-priced new apparel every week. Market segments within the fashion retail context are very broad, but mainly include young, educated people, who are fashionable and sensitive

Scrutinizing Adultery in the East Asian milieu through East Asian films Free Essays

string(49) " her spouse and evade extramarital relationship\." The ThinkExist dictionary states that adultery means immorality or unchastity of thinking as well as demeanour, as outlawed by the seventh commandment. It is the â€Å"unfaithfulness of a married person to the marriage bed; sexual intercourse by a married man with another other than his wife, or voluntary sexual intercourse by a married woman with another other than her husband†. It is regrettable that adultery is becoming extensive and out of control in the society of today. We will write a custom essay sample on Scrutinizing Adultery in the East Asian milieu through East Asian films or any similar topic only for you Order Now The fact that adultery is becoming widespread is perhaps due to the moral disposition of a particular country and its inhabitants or lack of appropriate implementation of the laws on adultery of a certain country. Astoundingly, adultery can be investigated in diverse contexts depending on the mores or background surrounding which adultery has been looked into. This write-up seeks to explore the concept of adultery in the East Asian context or perception by way of East Asian films or other creative or literary works for that matter. In the article Adultery and Bigamy in China, Jeffrey Hays describes how adultery is being depicted in the book â€Å"Bound Feet and Western Dress† by Pang-Mei Natasha Chang. Hays pointed out that the Chinese author Pang-Mei Natasha Chang tells the story of her great aunt Yu-I through this book. The book starts with the childhood days of Yu-I, her arranged marriage to Hsu Chih-Mo (her husband who was unfaithful to her), their divorce and the profession she later had. In this book, the author Pang-Mei Natasha Chang is told by her great aunt Yu-I, â€Å"You always ask me if I loved Hsu Chih-Mo, and you know I cannot answer this. It confuses me, this question, because everyone always tells me that I did so much for Hsu Chih-Mo, I must have loved him. In my entire life, I have never said to anyone, ‘I love you.’ If caring for Hsu Chih-Mo and his family was love, then maybe I loved him†. Without a doubt, the book â€Å"Bound Feet and Western Dress† enlightens readers of the story of the earliest contemporary adultery in China. The adultery committed by Hsu Chih-Mo, the husband of Yu-I, in the narrative was stimulated by the actuality that the characters in the story were involved in an arranged marriage which is common in China. Arranged marriages can fuel or can cause adulterous acts to be perpetrated by either the husband or the wife with another woman or man correspondingly because of the fact that these types of marriages brings into the marital union two persons who are completely strangers to each other. These strangers are compelled to treat each other as husband and wife without being given the opportunity to know each other well. Hence, it becomes inevitable for any of the spouses to seek extramarital affection through illicit affairs with someone other than their spouses the moment they discovered that they are not really in love with the person they have married. Jeffrey Hays in the article Adultery and Bigamy in China laments that â€Å"simplified marriage procedures have led to a rise in bigamy†. In the past, according to Hays, it was ordinary for rich Chinese men to marry three or four women simultaneously. The wives had diverse responsibilities. They regularly had shared duties in the rearing and raising of their different children. The Chinese authorities plan to make public the nationwide marriage registry online so that wives can investigate their spouses and be convinced that they are not married to other women. The scheme has been initiated in order to eradicate bigamy and other adulterous conduct especially among Chinese men. The Chinese movie â€Å"In the Mood for Love† is another artistic work that depicts adultery in East Asian perspective. The director of the film is Wong Kar Wai. TKL, the assessor of the movie, states that regardless of all the hitches that occurred while the movie was being filmed, it turned out to be one of the best works of Wong Kar Wai. The film, according to TKL, is a soppy work of art that tells the story of a â€Å"couple in love and of lost opportunities†. The central characters in the movie, namely Mrs. Chan and Mr. Chow (Tony Leung) are both married to their respective spouses. They, however, got acquainted with each other and soon traded glimpses and lovely salutations towards each other. An extramarital affair soon began between the two characters after they have determined that their respective spouses were having an illicit affair. TKL continues his movie review by stating that Mrs. Chan and Mr. Chow initially wanted to map out how the illicit affair of their respective spouses began â€Å"until they unknowingly fell in love with each other too†. Mrs. Chan turned down the idea of fostering their extramarital relationship on account of her guilt feelings and on account of the fact that she did not want to be unfaithful like her husband and the wife of Mr. Chow. The film is clouded with romantic passions and unexpressed emotions. TKL declares that there was absence of societal restriction and there was no genuine disapproval for adultery. â€Å"The movie carries such pessimistic views†, TKL continues. â€Å"There is no positive message about fighting for love, or overcoming obstacles for love or even that love conquers all†. The movie mainly depicts the lives of those people who are not daring when it comes to love and prefer not to take the risks and spend the rest of their lives in disappointment and misery as a result. It shows how chances that once were lost could be lost perpetually. This Chinese motion picture suggests a familiar view that happiness can be obtained through a prohibited relationship with another person and such bliss can be forever unachievable if one were to select the rightful path. The rightful path is the path that invites one to forget one’s feelings towards someone who is not his or her spouse and evade extramarital relationship. You read "Scrutinizing Adultery in the East Asian milieu through East Asian films" in category "Papers" South Korea is one more country besides China which is situated in East Asia. South Korean dramas or motion pictures have achieved prominence and intense popularity in the past years. South Korean actors and actresses themselves have achieved tremendous recognition not only in South Korea but also in other states particularly in Asia and in the countries in the West. Cedric Collemine, in his article Adultery is Secret of Dramas’ Success, proclaims that when unfaithfulness is the main account of a new motion picture or a drama series in South Korea, spectators criticize and state that they have enough of the theme. Nevertheless, it was determined that these same spectators continue to be fastened to their television screens. Spectators pass judgment on stories about adulterous affairs but they still get pleasure from watching them. â€Å"And the more infidelity a show has, the higher its TV ratings are†. Collemine continues his scrutiny by relating that SBS will show a fresh drama series entitled â€Å"The Other Woman† and to separate this drama series from the other drama series, it will illustrate several unsafe extramarital relationships. To demonstrate uniqueness, Collemine states that the conception of the drama â€Å"The Other Woman† is â€Å"double infidelity†. A lady in the drama suffers extreme heartaches because of the illicit affairs committed by her spouse, but then she herself is committing adultery. It is important to mention that the plot that one person suffered pain due to the adulterous relationship of his or her spouse and then later finds himself or herself to fall into another traitorous relationship is parallel to the movie ‘April Snow’, starring Bae Yong-joon and Son Ye-jin. â€Å"My Rosy Life† is another South Korean drama series that is featured in the article Adultery is Secret of Dramas’ Success by Cedric Collemine. The story of â€Å"My Rosy Life† starts with a woman who â€Å"looks back into her own life after her marriage is in shambles after her husband committed adultery†. Jee-su, the central character in the narrative, is a staunch housewife for a decade. Her other half, Jae-min suddenly makes a shocking announcement. The shocking announcement is that Jae-min, her husband, is in love with another woman. He demands a divorce from his wife whom he has been married for thirteen years in order to live with another woman whom he has been having an affair for only two months. Jae-min tries every means in order to get a divorce from Jee-su his wife while Jee-su tries everything to alter the decision of her husband. The divorce came and after which, Jae-min asks his mistress to tie the knot with him but his mistress declines. For the time being, Jee-su lives alone and runs a business when she gets acquainted with a cable TV producer named Do-yeon whom she has fallen in love with. Ironically, the wife of Do-yeon is the mistress of her husband Jae-min. â€Å"Jee-su, who was a victim to the infidelity of her husband, now becomes the afflicter, and the four people get entangled in complicated love relationships†. This narrative, according to the producers, will offer an occasion for fully grown people to bring to mind their lives after marriage. Nevertheless, in contrast to â€Å"My Rosy Life†, which culminates with remorse and a recuperated marriage, â€Å"The Other Woman† inflames the audience with a lot of complex adulterous love affairs. It is safe to proclaim that up to date motion pictures and dramas have had triumph with traitorous themes. Surprisingly, however, in contrast to the triumph that these South Korean dramas and films with adulterous content experience, adulterous relationships perpetrated in actuality are dealt with seriously by the South Korean government. In connection with this, Jack Kim in his write-up, Jail for Adultery Law Upheld, asserts that the highest court of South Korea has upheld an adultery law that is decades-old. The said adultery law can imprison guilty persons due to the commission of illicit or adulterous love affairs. Some people, however, say that such fact pertaining to imprisonment due to defiance of the adultery law is â€Å"anachronistic and infringes on personal freedom†. According to Jack Kim in his write-up, the court declares that the lawful observation of the general public that â€Å"adultery is damaging to the social order and infringes on the rights of another continues to be effective†. The legal battle began when the lawyers for actress Ok Bo-kyung made an appeal in January of 2008 in connection to the chaotic divorce arrangements that Ok Bo-kyung and her husband had entered into. Ok Bo-kyung disclosed that she indeed had an extramarital affair; nevertheless she accused her husband as an inadequate spouse. â€Å"The adultery law †¦ has degenerated into a means of revenge by the spouse, rather than a means of saving a marriage,† the petition of Ok Bo-kyung had said. The adultery law was passed by the South Korean government in 1953 for the purpose of protecting women. Kim further disclosed that â€Å"in this male-dominated society, women had little recourse against a husband who had an affair. Back then, if a wife walked out of a marriage, she would often end up alone and penniless†. Currently, it is infrequent for unfaithful spouses to be imprisoned but such fact has not prevented lots of furious spouses from initiating criminal complaints every year. Indeed, it is clear by scrutinizing the circumstances at hand, that the adultery law of South Korea has a very righteous and noble objective which is that of safeguarding the marital rights of women and deferring unfaithful husbands from committing adultery. It is also obvious however, that although the law has been utilized towards that end, it has also been utilized towards other aims such as seeking retribution and justice. The diverse East Asian films and other creative efforts that were dealt with that contained betrayal and adulterous subject matters can be utilized to explore how these films and artistic works reflect the viewpoint of a particular country on adultery and more importantly the character of the people in a particular country. To start with, it is relevant to point out the piece of writing entitled, Film View; What’s Adultery? A Little Sex, A Lot of Politics which is written by Caryn James. James, in her writing states that it is significant to examine what several film makers are doing for adultery at present. No less than eight movies from seven nations have provided a notion of betrayal around the globe in the past days. James pointed out that it is a clearly identifiable indication of a tumultuous â€Å"social era†. The film â€Å"Ju Duo† which is set in China in the 1920’s has a familiar storyline which is that of an arranged marriage between an adolescent girl and an elder man. The arranged marriage directs the adolescent woman to commit infidelity which unfortunately leads to murder. The Japanese film â€Å"The Sting of Death† on the other hand, illustrates a woman who realizes the adultery committed by her husband and goes crazy. James, in his writing cleverly pronounces that films like â€Å"Ju Duo†, â€Å"The Sting of Death† as well as the manuscript entitled, â€Å"Bound Feet and Western Dress† bring to the fore conjugal faithlessness to an imaginative and creative aspiration. James said that â€Å"in all these films, adultery is more than a matter of love or passion†. These films use the account of the marriage and adultery of a person to unveil societal insincerity in order to examine and condemn â€Å"one of the most crucial standards by which any culture lives†. â€Å"Most often, infidelity becomes a symbolic act of rebellion against the traditional social order†. Simply put, the diverse East Asian movies particularly those in China that has adultery as their main theme are utilized by filmmakers in order to demonstrate their condemnation and disapproval of the existence of arranged marriages as part of the culture and common practices in China. Their disapproval on arranged marriages is being manifested in a subtle and imaginative fashion. Every East Asia film on adultery has been dealt with in a manner attributable to the â€Å"cinematic style† of each country in order to portray exceptionality and to present an informative â€Å"cross-cultural view†. In movies such as â€Å"Ju Dou†, adulterous conduct is unequivocally illustrated as a brave opposition against obsolete and old-fashioned practices. James said that these movies enlighten viewers of zeal and aggression, but they are more concerned with societal commentary. In the film â€Å"Ju Dou†, every ensuing behaviour of the main character named Ju Dou rebels the common practices of China that fastens her to an abusive spouse. â€Å"The affair and illegitimate son she has with Tian Qing are both symbolic and personal†. The abusive husband, so despicable that he attempts to kill the child, symbolizes the wicked traditions (and in addition the Chinese government dominion) that have held China back. When the wicked husband dies, a family leader calls upon the prehistoric ideas and evicts Tian Qing. â€Å"Challenging such rigid social patterns is both heroic and tragic and in this context, the persistent love between Ju Dou and Tian Qing is as much a failed social rebellion as it is a private passion†. James further said that in films such as â€Å"Ju Dou, the movie producer feels sorry for seditious lovers, whose ardent opposition to tradition bears figurative credence. The other personalities in the movie who contest the arranged marriage and the penalty for adultery are likewise tough characters. Nevertheless, the insurgence falls short, leading to a bereavement that functions as a powerful condemnation of obsolete common practices for its own sake. The film â€Å"The Sting of Death†, on the other end, is much more unequivocal in its utilization of adulterous theme as a ‘social metaphor’. â€Å"The film uses the medium of the relationship of a husband and wife to graphically depict the character of the Japanese people in the post war era†. The wife in this story married a soldier about to be sent to battle. This movie does not portray an arranged marriage but it is one that is â€Å"coloured by the exigencies of war and nationalism† and â€Å"when she discovers his infidelity after ten years of marriage and two children, the screen overflows with his guilt, her obsessive recriminations and mutual threats of suicide†. Certainly, the various East Asia movies and creative works that were scrutinized in this composition reflect the objective of the movie producers in creating such films with adulterous subject matters. These movie producers want to make a virulent statement towards the government of the country where they inhabit. These movie makers used artistic mechanisms to display their condemnation of a certain rigid societal pattern or to display their abhorrence or adoration to adultery itself and finally to demonstrate their deliberation on the quality of the people in a particular country specially those countries wherein which adulterous relationship is rampant. Works Cited Collemine, Cedric. â€Å"Adultery is Secret of Dramas’ Success†. December 2, 2005. http://www.hancinema.net/adultery-is-secret-of-dramas-success-4581.html. Hays, Jeffrey. â€Å"Adultery and Bigamy in China†. April 2010. http://factsanddetails.com/china.php?itemid=108catid=4subcatid=20. James, Caryn. â€Å"Film View; What’s Adultery? A Little Sex, A Lot of Politics†. October 14, 1990. http://www.nytimes.com/1990/10/14/movies/film-view-what-s-adultery-a-little-sex-a-lot-of politics.html?pagewanted=1?pagewanted=1. Kim, Jack. â€Å"Jail for Adultery Law Upheld†. October 30, 2008. http://www.reuters.com/article/idUSTRE49T65I20081030. ThinkExist, â€Å"Meaning of Adultery†. 2010. http://thinkexist.com/dictionary/meaning/adultery/ TKL, â€Å"In the Mood for Love†. 2008. http://www.spcnet.tv/Movies/In-the-Mood-for-Love-review-r444.html. How to cite Scrutinizing Adultery in the East Asian milieu through East Asian films, Papers

Bad News Message free essay sample

The bad news message that I have chosen to analyze, is a message of the salary reduction sent from a director of the human resources department to a staff from the division of language studies in a university. There is only one main idea in the whole letter; it is to inform the audience, who is the staff from the division of language studies, that there will be a deduction in her university salary. The letter is written in a direct approach, which means from the letter the main idea can be straightly and clearly understood by the intended audience.The reason that direct approach is eying used in this salary reduction letter is because among various kinds of bad news messages, salary reduction is not regarded as a very serious kind of bad news such as termination of contract etc. By looking at the heading of the letter chastisement of University Salaries, the word chastisement is a word with positive tone that effectively replaced the actual word seduction. We will write a custom essay sample on Bad News Message or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is good to use a positive tone in the heading to avoid pointing out the bad news right at the beginning.The reason for salary adjustment is clearly stated in the first paragraph. And the main idea salary reduction is basically focused in the second paragraph, which is the middle of the letter; It Is a very good example of cushion effect which lessens audience uneasiness. But even If it is a bad news, it is very clearly stated, it can help to make things clear and avoid arguments later on. Also, the writer uses the phrase issues your consents in the first paragraph; It gives the reader a feeling of being respected.This bad news message Is Indeed a very effective bad news message in terms of the language, content and organization. Firstly, when the audience read through the letter, the wordings from the letter and mostly In a very positive tone which makes the reader feel less uneasy. Secondly, It Is using a direct approach and the mall Idea of the letter Is clearly pin-pointed without a lot of any other unrelated materials, which can make things very clear and avoid any arguments later on.Lastly, the whole structure of the bad news message Is well organized; the reason of writing Is clearly stated right In the beginning of the message so that the audience knows the purpose of the letter. The mall bad news sage Is brought out by a cushion effect In the middle of the message, and the finally the action the reader needs to do Is also clearly noticed at the end of the letter. I think this letter Is a good example of bad news message. If I were the recipient of this letter, I would not feel confused of what and why all these are happening even If I got the bad news.I think the writer of the letter has done a good job on easing audience pain also, which Is why I think I will not be very troubled and upset If I were the audience. Bad News Message By candying which is t he middle of the letter; it is a very good example of cushion effect which Essen audience:s uneasiness. But even if it is a bad news, it is very clearly stated, the phrase issues your consents in the first paragraph; it gives the reader a feeling of being respected.This bad news message is indeed a very effective bad news audience read through the letter, the wordings from the letter and mostly in a very positive tone which makes the reader feel less uneasy. Secondly, it is using a direct approach and the main idea of the letter is clearly pin-pointed without a lot of any arguments later on. Lastly, the whole structure of the bad news message is well organized; the reason of writing is clearly stated right in the beginning of the message so that the audience knows the purpose of the letter.The main bad news message is brought out by a cushion effect in the middle of the message, and the finally the action the reader needs to do is also clearly noticed at the end of the letter. I think this letter is a good example of bad news message. If I were the happening even if I got the bad news . I think the writer of the letter has done a good job on easing audience pain also, which is why I think I will not be very troubled and upset if I were the audience.